As far as perfume launches go, Lankaran Forest took things to the next level and then some. The release of the Maria Candida Gentile creation coincided with the closing of the Buta Festival, a five month long programme of Azerbaijani arts and cultural events at venues across London, and the celebration of the Persian New Year, Nowruz. The March event, held at the Royal Academy, had lots of free flowing champagne, buffet tables decorated with a Dionysian display of spices and sweets, and even the odd celebrity or two.
However, the highlight of the event was the Francisco Rodriguez Weil designed Lankaran Forest sensory installation. This immersive experience allowed guests to wander through a “perfume sculpture” snapshot of tangled trees and fallen leaves, the fragrance of Lankaran Forest diffused throughout the space.
I was very fortunate to have the opportunity to speak with Maria Candida Gentile about the perfume she created for the event.