Angelique Perfumes and the Perfume Bombing of Los Angeles


Black Satin from Angelique

Angelique and Company, Inc. very well may have been America’s first independent microperfumery. The below article entitled “How to Sell a Smell” from Life magazine’s 4th December 1950 issue written by Percy Knauth tells the story of how N. Lee Swartout and Charles Granville began their business on Skunk Lane in Wilton, Connecticut. Affectionately deeming it “The Skunk Works.”

The article also details the ups and downs of the brand’s early years and the various publicity stunts they attempted in order to shift their fragrances. They took perfume marketing to the next level. Swartout and Granville tried to make perfumed snow in the middle of winter and hired a team of starlets to bomb Los Angeles with perfume. Kinda love these guys.

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