Margate based fragrance and skincare brand, Haeckels, has taken up residence at Ace Hotel’s pop-up space in East London’s Shoreditch. Established in 2012 by former film-maker, Dom Bridges, Haeckels, which holds one of only two licenses in the United Kingdom to harvest seaweed from the English coast, offers a complete range of skin and hair care products, interior fragrances, and eight perfumes.
I popped in this afternoon to photograph the space, which does an excellent job of conveying the brand’s coastal roots in the very urban location with thalassic touches and Victorian entomology trays. There is consideration in the display of products with ample room to sample and space to navigate to the various product ranges offered in the shop. Taking pride of place in the center of the space is the ingenious, scent distilling Aromaphone, and why the hell shouldn’t it?? It’s brilliant.
The perfumes, which are named by GPS coordinates, date and weather condition, are blended with unexpected combinations of botanicals and herbs indigenous to England inspired by remote and forgotten locations discovered through coastal England travels. All Haeckels products are distilled and handcrafted in their Cliff Terrace laboratory, which was set up in 2013.
One thing that really struck me about the brand is how Haeckels synergizes with the greater arts community of Margate, engaging painter Tom Swift to paint the back of the London shop and Bridget McVey Studio Pottery to design Haeckels’ Aromaphone.
I also love Haeckels sense of appreciation for their environment, not only as a source of key ingredients for their products, but also something to be cherished, celebrated, inspired by and respected. Haeckels regularly organises community-lead beach cleans and marine conservation surveys along the English coast.
According to Mr Bridges, Haeckels will be in residence at the Ace Hotel Pop-up shop, where the full range of products and accessories is available, “for a long time”. These can also be ordered via the Haeckels web site.