I attended the Grossmith Afternoon of Heritage and Discovery event at Les Senteurs on Seymour Place in Marylebone this past Sunday where Simon Brooke delivered to us a presentation detailing the discovery of his ancestral links to Grossmith perfumes and his and his family’s work in relaunching the venerated English perfume house.
Since discovering he was the great great grandson of John Grossmith, founder of the perfume house which dates back to 1835, Simon Brooke, his wife Amanda, and their family have thankfully brought Grossmith’s collection of exceptional fragrances back into the streams of our olfactory consciousness with the Classic Collection of perfumes, Hasu-no-Hana, Phul-Nana, which was once England’s most sought after perfume, and Shem-el-Nessim, which were originally released in 1888, 1891, and 1906 respectively.
The work and dedication the Brooke family have committed to Grossmith struck me as a real labor of love, and having a penchant for history, I developed a real soft spot for Grossmith as Simon discussed Project Ameila, the two years he spent in researching the perfume house which had been out of business for three decades, affectionately named in honor of Amelia Brooke, Simon’s great grandmother, and bringing to fruition the vision for the company to incorporate that rich sense of history and identity in perfumes remastered for today’s consumers demonstrated in the magnificent Black Label Collection of fragrances, Floral Veil, Amelia, Golden Chypre, and my personal favorite, the truly opulent, exotic Saffron Rose.
By the close of 2014 Grossmith may be found in close to 135 stockists, all carefully selected and vetted by the Brooke family, in as many as 40 countries worldwide. And with an addition to the Black Label Collection planned for 2015, it’s fascinating to see the revival and growth of this 179 year old sleeping beauty.